Born and raised in Victoria, Jasmin brings a lifelong connection to the city and a creative mindset to Aspira’s marketing team. With a Psychology degree from UVic and a passion for storytelling, she’s focused on building meaningful content and innovative campaigns that reflect the heart of Aspira.
She also serves as Creative Director for the Generation-to-Generation podcast, working behind the scenes to shape thoughtful conversations and elevate voices across generations.
Outside of work, she’s often exploring her hometown, reading romance novels, or cooking something delicious—though she’ll admit baking remains her culinary nemesis. She’s made to create, and she brings that energy into everything she does.



